Adobe Reel Ideas Studio - Icon Design

These logos were done for the website of the Adobe Reel Ideas Studio Program that was held in Cannes, France. This was an interesting project to take since I never had that much experience working with icons before. It was definitely challenging in the beginning trying to figure out how to create icons that would be shrink down to smallest size and still be recognizable. The ideas behind these logos was to create them to be as simple as possible that the target audience (which were filmmakers, production teams, writers in the film industry...) could understand and easily interact with on the website.

As part of the process on coming up with the final designs, I had gone through several testing and surveys with my team and people outside to get feed backs and insights on how the icons could be further improved. The icons aren't just suppose to be simple to understand but the design itself has to reflect the mood and tone of the brand. So being able to work with such a small amount of space it was important to keep everything clean. That even from a certain distance you could easily recognize the icon without even knowing right away its purpose and meaning.